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Moments Worth Holding
We'll partner with Coachella to create a phone-free festival experience. Attendees trade in their phones at the Polaroid booth in exchange for a limited-edition camera and just 8 exposures.
With no retakes, no previews, and no unlimited storage, Polaroid can reframe how people capture moments: encouraging them to live in the present and capture ONLY the moments they deem worthy of holding.
Custom illustrated Polaroid cameras are available for purchase in limited quantities (500–1000 units), turning each device into a collectible keepsake.
Social
Polaroid encourages users to share their 8 shots with a featured 8-pic photo dump carousel on Instagram.
By bringing constraint into a digital space, the campaign challenges the culture of over-documentation.
OOH
Team
Post Its
AD: Morgan Hall
CW: Jackson Knox