Make It Stick
In a world where we rely on our phones to remember everything, we’ve never been more forgetful. Notifications get ignored, reminders get buried, and important things slip through the cracks.
So we introduced a simple, analog solution: a portable Post-It note dispenser that attaches to the back of your phone, putting reminders exactly where you’ll see them. Because sometimes, the best way to remember something… is to make it stick.
Introducing The Post Pad
From writing simple reminders to leaving kindness stickers, the Post Pad is a cute phone attachment that lets you take note taking on the go!
Social
On social, the Post Pad is positioned as both a functional tool and a personal accessory—blending utility with self-expression.
OOH
These out-of-home placements act as both a reminder and a real-world demonstration of the product—because the worst time to remember is when it’s already too late.
Earned Media
Earned media positions the Post Pad as an unexpected tech accessory, highlighting a range of use cases from playful to practical.
Team
AD: Morgan Hall
CW: D'mani Thomas