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The World Is Your Ramp
How do we introduce the classic 90s toy Tech Deck to an entirely new generation of kids? By creating a new way to play with them in Fortnite, and transforming everyday environments into skateable terrain across both digital and physical worlds.
Players enter brand new, super scaled maps set inside everyday environments—bedrooms, desks, and schoolyards— to make your player seem pint-sized! Household objects become larger than life, skate-able terrain and players have the ability to scale objects themselves in build mode.
Activation
We'll install giant household objects and classic Fortnite assets in fan favorite skateparks across several major cities as a precursor to our game launch.
Social
We'll drop sneak peaks on all socials like Instagram and X, letting fans know something BIG is coming to a city near them.
Product: Blind Boxes
Invitations to the game come as collectible Fortnite x Tech Deck blind boxes featuring 1 of 100 unique tech deck designs. Each box will have a unique code, where you’ll be able unlock your board's digital twin and ride in both worlds.
OOH
Our billboard placements well ramp up the excitement by showcasing elements from all three executions- physical, in game, and toy!
Team
AD: Morgan Hall
CW: Daniel Park