Queen G: Your Personal Assistant(s)
Women founded nearly 49% of all new businesses in 2025, yet many small business owners lack the time, resources, or guidance to integrate AI into their workflow. So we created a social-first campaign targeting female founders to show them how Gemini can assist them with clarity, confidence, and consistency.
We'll launch a dedicated LinkedIn business profile for Google Gemini.
Social
Gemini will then target small-business owners with organic social posts on Instagram and LinkedIn.
LinkedIn Native Features
Polls, articles, and carousels will function as useful tools for our audience to engage with and save for later.
OOH
Out of home placements will remind small business owners we’re there.
And finally, we’ll create a custom Gemini “Gem” that embodies the voice of Queen G. This featured assistant will demonstrate how users can personalize Gemini to match their tone, brand, and workflow.
Team
Fortnite x TD
AD: Morgan Hall